Breville is an Australian manufacturer and marketer of small home appliances, founded in Melbourne in 1932. They created the original sandwich toaster. The product was a huge success upon its launch in Australia in 1974, selling 400,000 units in its first year and making the Breville brand a household name in Australia. Soon after, the Breville toasted sandwich maker was launched in New Zealand and the United Kingdom where it met with similar success. The name became synonymous with such devices: in some countries "Breville" has become the generic word for a sandwich toaster, and often the toasted sandwich itself, in much the same way that "The Hoover Company" is associated with the vacuum cleaner.